Election Connection

Research is the gathering of information needed for a product/type of media. There are many different types of research, all used for gathering different types of information.

• Secondary Research
• Research already compiled and organised for you.
• Primary Research
• New research carried out to answer a certain question.
• Audience Research
• Information about the audiences lifestyle & economy
• Market Research
• Research to gather information about target markets
• Production Research
• Research to determine what you will need to release the product at end of production

Examples of these are:

• Secondary Research
• Books, Internet, Magazines, Previous polls/questionnaires
• These methods make it easier and faster to gather information, however sometimes cannot be reliable.
• Primary Research
• Questionnaires carried out yourself
• Slower gathering of information, more reliable than secondary research, however questionnaires can sometimes be unreliable (due to people not answering honestly)
• Audience Research
• Questionnaires asking people about their lifestyle and economy
• Useful information about target audiences lifestyle, however shares the same cons as primary research.
• Market Research
• Looking at competing products in the market
• Useful if product is not unique, if product is too similar to others could lead to copyright issues.
• Production Research
• Certification, copyrighting,recce’s, risk assessment
• Needed to legalise product/type of media, can take time but is compulsory.

All of these different types of research have different uses, these are some of the main ones:

• Secondary Research
• Find out information to reach target market/audience
• Primary Research
• Find out information to reach target market/audience
• Audience Research
• To find out about target audience to base product on their needs
• Market Research
• To find out information about competing products to compete against them and meet audiences wants/needs
• Production Research
• To release product legally and safely. To create a satisfactory product for the market

Media/product producers need to carry out this research in order to reach a target market more easily, to compete against competition and to make money.