Political Poster Analysis

Purpose -  links equal rights movement (which was happening at the time) to the political party in order to promote themselves and reach the female demographic

Aims - to get women to vote for the specific party in order to gain equal rights.

Techniques -

Image - Pop art style, popular at the time. Portrays women as being strong. Links well to trends at the time.

Colour Scheme - Bold colours to catch the audiences eyes , Simple solid colours excluding image.

Copy - Simple catch phrase at the top of page. First thing to be read. Small print at bottom with logo of ‘committee’

Fonts - Simple san serif fonts used for clear, easy to read text. Professional looking.

Tone - Strong tone, “We can do it!”.

Purpose - To “mudsling” labour. Portrays that labour are leaving people unemployed. “Labour” could also be used in a different context and the poster still makes sense.

Aims - To convince people to vote for the conservatives and not labour.

Techniques - Simple catch phrase to catch the eye and make the poster memorable. “Britain’s better off with the conservatives” shows that this is a deliberate mudslinging.

Image - People queuing in a line for the unemployment office .

Colour scheme - Dark, dull colours to get information across in a professional manor.

Fonts - San serif font all in caps. (common in political posters) to portray information clearly and quickly and make it more memorable.

Tone - Strong tone, “Labour isn’t working.”

Purpose - To mudsling the labour party.

Aims - To stop people voting for labour and to encourage them to vote for other parties.

Techniques - Simple catch phrase to make memorable.

Image - Simple image of labour representative, obviously altered to portray that he is “evil”

Colour Scheme - Black and white image and background with bold red writing to stand out and make it more memorable.

Font - San serif font all in caps again. Both lines starting with new. This creates a memorable phrase

Tone - Strong tone, “new labour, new danger”