Purpose - links equal rights movement (which was happening at the time) to the political party in order to promote themselves and reach the female demographic
Aims - to get women to vote for the specific party in order to gain equal rights.
Techniques -
Image - Pop art style, popular at the time. Portrays women as being strong. Links well to trends at the time.
Colour Scheme - Bold colours to catch the audiences eyes , Simple solid colours excluding image.
Copy - Simple catch phrase at the top of page. First thing to be read. Small print at bottom with logo of ‘committee’
Fonts - Simple san serif fonts used for clear, easy to read text. Professional looking.
Tone - Strong tone, “We can do it!”.
Purpose - To “mudsling” labour. Portrays that labour are leaving people unemployed. “Labour” could also be used in a different context and the poster still makes sense.
Aims - To convince people to vote for the conservatives and not labour.
Techniques - Simple catch phrase to catch the eye and make the poster memorable. “Britain’s better off with the conservatives” shows that this is a deliberate mudslinging.
Image - People queuing in a line for the unemployment office .
Colour scheme - Dark, dull colours to get information across in a professional manor.
Fonts - San serif font all in caps. (common in political posters) to portray information clearly and quickly and make it more memorable.
Tone - Strong tone, “Labour isn’t working.”
Purpose - To mudsling the labour party.
Aims - To stop people voting for labour and to encourage them to vote for other parties.
Techniques - Simple catch phrase to make memorable.
Image - Simple image of labour representative, obviously altered to portray that he is “evil”
Colour Scheme - Black and white image and background with bold red writing to stand out and make it more memorable.
Font - San serif font all in caps again. Both lines starting with new. This creates a memorable phrase
Tone - Strong tone, “new labour, new danger”
